i cant stand it anymore. thought i'd get over it soon enough but everytime i see it i cringe. i'm talking about the nus business school advertistment. not the one with the dude and his annoying little brother, the more famous (or infamous) one, with that caucasian gal simply bursting with joy that she got accepted into nus business.

when i saw that advert on tv, the first thought that popped into my head was, 'wow. nus's doing adverts now'. then as the advert continued, showing how the girl was so happy to get accepted to nus (even though she got letters from u penn) and a pleasing baritone at the end claming that nus is the 'preferred university around the world', it started getting ridiculous.

to top it all off the mother had to take a crack at the chewing gum issue in singapore and (infintely worse) how the boys were 'way too cute for her liking'.

it was embarrassing to watch.

the advertistment seemed so pretentious. in all honesty, who the hell would choose nus over u penn, especially so if you are already in the us, which is what the advertistment made the mother and daughter duo to be? why would you throw away an admission to a highly prestigious unversity and get stuck with nus, all the way in rigid singapore, where chewing gum is scarce and the boys are way too 'cute' for mummy's liking?

and the jokes the mum made about the gum and the boys... what was that about? it had nothing to do with the whole thing. some people might say that it needed humour, but trust me, the whole thing was funny enough on its own already.

the advert was too ridiculous that nobody, much less 'tomorrow's elites', is going to take the message that it was so desperately trying to get across seriously.

to watch this 47 second mockery go here. i just couldnt bear to put the whole thing on my blog.